November 15, 2024
New social media platform Bluesky is experiencing explosive growth as discontent with X (formerly Twitter) escalates. This growth follows Donald Trump’s election as U.S. President and the upcoming changes to X’s terms of service.
Bluesky reported a staggering 2.5 million new users in just one week, bringing its total user base to over 16 million.
However, X continues to lead with around 317 million monthly active users, and Threads follows with 252 million.
“We’re seeing record-high activity levels across all different forms of engagement: likes, follows, new accounts, etc., and we’re on track to add 1 million new users in one day alone,” Bluesky said in a statement.
This surge comes amid growing criticism of X under Elon Musk’s leadership. Organizations like the Center for Countering Digital Hate (CCDH), British news outlet The Guardian, and personalities such as former CNN anchor Don Lemon have publicly announced their departure from the platform.
Concerns center around content moderation policies and a contentious terms of service update that could complicate legal challenges against the platform.
On November 6, the day Trump’s victory was announced, X recorded 46.5 million visits in the U.S., its highest in a year, according to data from SimilarWeb.
However, this spike came with a mass exodus, with 115,000 U.S. users deactivating their accounts, the most since Musk acquired the platform.
Bluesky’s momentum also surpassed that of Meta-owned Threads. On November 6, its website attracted 1.2 million visitors, compared to Threads’ 950,000.
Bluesky’s growth could stem from the rising frustration with X’s content policies and the migration of prominent accounts.
In a statement to Reuters, Abraham Yousef, senior insights analyst at Sensor Tower, said, “The departure of popular accounts, media personalities, or organizations may have led consumers to conclude that X is no longer their preferred platform, which could also be fueling growth on other platforms, particularly Bluesky and Threads.”
Bluesky’s growth coincides with a change to X’s terms of service. The new policy requires all legal disputes involving the platform to be filed exclusively in Texas courts, a move critics say could shield Musk from accountability.
Anyone still using X after November 15, 2024, will automatically agree to the new terms of service.
“Now, the billionaire will be able to bring lawsuits to friendly courts against whoever disagrees with him on his platform,” the CCDH stated.
Omneya Nabil is the chief content officer and managing partner at Zulu7. In addition to serving as a content designer and consultant, she manages her own content experience agency, ONO Comms. Over the past 18 years, Omneya has helped 75+ brands in the EMEA region connect with their customers through content, brand stories, and media campaigns. Her customers included Coca-Cola, Procter & Gamble, Nestle, Orange, Sanofi Aventis, and ITWORX.
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